Sell Your Home the Right Way

Let Me Help You Market and Sell Your House with Ease

Don’t Make these Costly Mistakes

Selling a home in Florida is getting harder, regardless of its location or type. You will be responsible for managing the majority of the home selling process if you choose to sell without the assistance of a real estate agent. Given the high stakes in many of Florida’s real estate markets, a single mistake could result in significant financial losses. Let’s avoid these mistakes.

Pricing the home too high or too low

Sellers often overprice their homes, thinking that they will attract more potential buyers. However, overpricing your home can actually turn away potential buyers and cause your property to sit on the market for an extended period, leading to a lower sale price. A real estate agent can provide you with a realistic market analysis, helping you to set a fair price for your property and attract the right buyers.

Inadequate Property Preparation

Preparing a property for sale is critical to attracting potential buyers. A seller may overlook important aspects of the home’s presentation, such as staging, repairs, or cleaning, which can reduce the home’s appeal and deter buyers.

Emotional Attachment

As a homeowner, sellers may have emotional ties to their property that can cloud their judgment when it comes to pricing and negotiating. An agent can provide an objective viewpoint and assist in making decisions based on market data and trends.

Complex Paperwork

Selling a home necessitates a large amount of paperwork, ranging from contracts and disclosures to inspections and appraisals. Without the assistance of an agent, you’ll have to navigate this paperwork on your own, which can be overwhelming and increase the risk of errors or omissions that could lead to legal issues later on.

Legal And Financial Pitfalls

Selling a home involves many legal and financial considerations that can be complex and confusing. Without the assistance of an agent, you may unintentionally make costly mistakes that may result in financial or legal consequences.

My Services

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Market Analysis

As a professional realtor, I provide a realistic market analysis to help you understand the current market conditions and determine the appropriate price for your property. With my expertise, I will assess the local market trends, the competition, and the condition of your property to provide an accurate evaluation.

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Staging and Repairs

I also offer expert advice on staging and repairs to ensure that your property is presented in the best possible light to potential buyers. With my knowledge of interior design and home improvement, I can help you make cost-effective improvements that will make your property more appealing and valuable.

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Pricing and Negotiating

I provide objective guidance on pricing and negotiating, taking into account all the relevant factors to get the best possible price for your property. With my experience and knowledge of the real estate industry, I will help you set a fair price that will attract potential buyers and also negotiate on your behalf to secure the best deal.

marketing and advertising homes for sale

Marketing and Advertising

If you decide to work with me, I will provide assistance with marketing and advertising your property, including listing it on the MLS and promoting it through various channels such as social media, email marketing, and print advertising. I will use my professional network and resources to ensure maximum exposure for your property and attract potential buyers.

Growth and Strength of the Orlando Real Estate Market

The Orlando real estate market is currently experiencing strong growth, with steady job growth and a vibrant economy contributing to its success. In fact, Orlando ranks #3 among the best cities with job growth in the United States [1]. As of 2023, the median home price in Orlando is $374,000, with an unemployment rate lower than the national average at 3.1% [2]. The metro population of Orlando is 2.7 million, and the median household income is $55,000 [2].

According to the Orlando Regional Realtor Association, the real estate market in Orlando has been growing steadily in recent years [3]. The association provides a 20-year history of interest rates, sales, median prices, average prices, list/sell differences, pending days on market, inventory, and months of supply. They also detail the Orlando area sales detail units, volume, average price, and median price.

It’s important to remember that markets can be subject to fluctuations and changes, and it’s crucial to consult with a qualified professional for advice on specific real estate transactions and investments.

Orlando’s economy is particularly strong due to its attractive job market, which has added 65,100 new jobs between 2021 and 2022 – a growth rate 30% higher than the national average [2]. Office-using employment is one of the fastest-growing job sectors in the Greater Orlando area [3].

With its thriving economy, steady job growth, and consistent real estate market growth, Orlando is a popular destination for investors [2]. However, it’s important to approach any investment with caution and seek advice from professionals in the field.

Orlando real estate market is currently experiencing steady growth, thanks in part to the region’s strong economy and job growth. While the market may be subject to fluctuations, it is currently a popular destination for investors. As always, it is essential to consult with a qualified professional for advice on specific real estate transactions and investments.


[1] Real Wealth Network. (n.d.). Orlando, FL Real Estate Market Trends & Analysis.

[2] Norada Real Estate Investments. (2022, September 17). Orlando Real Estate Market.

[3] Crexi. (n.d.). The Orlando Commercial Real Estate Market.

My Name is Rod Lowery

I love real estate and freedom


  • Keeping It Real: Honesty and integrity matter most to me.
  • All About You: My clients are my top priority. 
  • Know-It-All: I’m always learning and improving to give you the best service.
  • Walk a Mile: I put myself in your shoes and understand how you feel.
  • Never Give Up: I’m persistent and committed to getting the best results.
  • Think Outside the Box: I’m open to new ideas and technologies to make your real estate experience better.

Why Choose Me?

As a stickler for detail, I’ll ensure that everything is in order and nothing is overlooked. Plus, I’ll create a personalized strategy that meets your specific needs and goals, always keeping your best interests in mind. When you are selling your home, choosing the right agent is crucial, and I’m confident that I can help you achieve your real estate goals. So let’s get started on this exciting journey together!

Negotiation Skills

My exceptional negotiation skills can help you get the best deal possible when selling your home, ensuring that you receive the highest possible price and the most favorable terms.

Network of Contacts

With my extensive network of industry contacts and clients, I can connect you with the right buyers and resources to help sell your home quickly and efficiently.

Stress-Free Experience

Let’s make selling your home a breeze! With me as your real estate agent, sit back and relax while I take care of all the nitty-gritty details and ensure a stress-free experience from start to finish.

What else will you get?

Marketing strategy

I develop and implement a customized marketing plan to reach the right audience and sell your property faster.

Open house hosting

I organize and host open houses to showcase your property to potential buyers.

Comparative market analysis

I conduct a comparative analysis to help you set a competitive price and stay up-to-date with market trends.

Staging advice

I provide professional advice on how to stage your home to make it more appealing to buyers.

Professional photography and videography

I arrange for high-quality photographs and videos to showcase your property in the best light.

Virtual tours

I create virtual tours to allow potential buyers to tour the property from the comfort of their own homes.

Property disclosure assistance

I help you complete all required property disclosures to protect you from legal issues down the road.

Title search coordination

I work with title companies to coordinate a title search and ensure a smooth closing process.

Post-sale support

I offer post-sale support to ensure a smooth transition and address any issues that may arise.


Selling your home can be complicated and overwhelming, but don’t worry, I’m here to help. Check out my comprehensive list of frequently asked questions to get the information you need to make informed decisions and achieve your real estate goals. And if you have any further questions or need additional assistance, just reach out to me directly. My goal is to make your home selling experience as smooth and stress-free as possible.

Q: How do I know when it's the right time to sell my house?

A: Several factors, such as market trends, your financial situation, and personal circumstances, can indicate the best time to sell. I can assist you in evaluating these factors and determining whether it is time to sell.

Q: How can I increase the value of my home before selling it?

A: Simple home improvements such as a fresh coat of paint, updating fixtures, and decluttering can have a significant impact on the value of your home. I can advise you on the most effective improvements to make.

Q: How does the home selling process work?

A: The home selling process consists of several steps, including preparing your home for sale, determining a price, marketing your property, negotiating offers, and closing the deal. I can walk you through each step of the process.

Q: How long does it take to sell a house?

A: The time it takes to sell a home varies depending on the market, location, and condition of the property. Based on these considerations, I can provide you with an estimate.

Q: How do I determine the right price for my home?

A: Setting the right price for your home is critical to attracting potential buyers. I can provide a comparative market analysis to assist you in determining the appropriate price based on current market conditions.

Q: What is a home inspection, and do I need one?

A home inspection is a professional assessment of the condition of your home. It is recommended that you get a home inspection before listing your property to identify any issues that need to be addressed before selling. I can help you arrange for a home inspection.

Q: What documents do I need to prepare before selling my house?

A: You’ll need to prepare documents such as the deed, mortgage statement, title report, and any other necessary legal documents. I can assist you in identifying and preparing these documents.

Q: What is staging, and do I need to stage my home?

A: Staging entails arranging furniture and decor to highlight the best features of your home. It can help to attract potential buyers and increase the value of your home. I can advise you on the benefits of staging and make recommendations.

Q: How do I handle showings and open houses?

A: I will schedule and coordinate showings and open houses for potential buyers to view your home. It is critical to keep your home clean and tidy during this time in order to make a good impression on potential buyers.

Q: How do I bargain for a better price?

A: I will handle the negotiation process on your behalf, including reviewing offers, counter-offering, and reaching a final agreement. I will advise you on the best approach to take in order to get the best deal possible.

Q: When is the deadline, and what should I do to prepare?

A: Closing is the final step in the home selling process, in which the buyer signs the necessary documents and pays the remaining balance. I will walk you through the process and ensure you have all of the necessary documents.

Let’s Talk..

Book a 15-minute discovery call with me today to lay the groundwork for a customized plan to achieve your real estate goals.

Buying or Selling?

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